An ethereal-looking image of Molly Baz, the cookbook author, with her pregnant belly exposed and her breasts covered with not much more than a rhinestone bikini top and two oatmeal cookies, floated high above Times Square. It was a digital billboard, measuring 45 feet tall, for Baz’s lactation cookies — a recipe to stimulate milk production that she developed in partnership with the breastfeeding start-up Swehl. Brex, a company that helped Swehl get the ad up on a billboard powered by Clear Channel, was told by a Clear Channel representative that the ad violated “guidelines on acceptable content,” according to an email reviewed by The New York Times. Brex later clarified that the original artwork was “flagged for review” and that it was replaced with another image from the campaign. The new creative does not feature Ms. Baz’s breasts as prominently; she is perched on a kitchen counter top in jeans and a crop top, eating one of her cookies.

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Persons: Molly Baz, Swehl, Brex Organizations: Clear, Clear Channel, The New York Times